The Lingo

At Phoebe  Gazal Design we are passionate about invitations, card stock and printing techniques. We also understand that you our clients don’t always know what we are talking about when we start using design and  printing lingo so to make it easier we have created this glossary.

Embossing | Debossing

Embossing raises the surface of paper stocks to transform ordinary, flat paper into two dimensional designs.  Debossing depresses the surface of the paper indenting the stock with an image.

Embossing is achieved by the application of an etched-cut copper plate. When pressure is applied weight forces the paper into the cavity and raises the surface of the paper to give the embossed finish.


Foil stamping uses heat and foils to create a stamp and impression on the card. Foils are available in a variety of colours including bright metallics which make them stand out from the crowd. Silver and gold foils also have matt versions and clear foil is also available. Foils are most effective when printed on dark colours where other methods can not achieve the same result. You will never get the same result with an ink as you will with a foil.

Although simple this is an expensive method of printing, as a metal die needs to be made which adds to the setup cost.

Pantone | PMS colours

Because colours are interpreted differently by individuals, the design industry has a colour matching system called pantone or pms. This includes a pantone book that  is similar to a paint swatch system, that covers all colours in the spectrum. Clients can choose colours from our pms book and can feel confident that they are choosing the exact colour that represents their look and feel.

PMS colour is the definitive international reference for selecting, specifying, matching and controlling ink colours. At PGD we have printed hundreds of different colours and are confident in our recommendations to you.

Raised printing

As the name suggests raised printing is raised slightly off the page. This type of printing is distinguished by its shiny raised letters.

Raised printing or themography, as it is sometimes called is created by the application of clear, resinous powder over wet flat printed ink. It is considered to be a more traditional method of printing and is used mostly on At home cards, business cards and formal traditional invitations.


Celloglaze is a thin plastic coating similar to laminating, applied to stock once it has been printed. Celloglazing enhances colour, creates a better appearance and adds extra thickness and longevity. There are two types of finish – gloss which is shiny and creates a hi gloss sheen and matt which is a dulll finish and perceived to be more stylish and understated. It does add to the cost however the finish is well worth it.

UV spot varnish

Spot UV varnish creates a glossy, textured effect with a striking contrast. It is usually applied to a  matt card or celloglaze card. The beauty of UV is you can be very specific as to what you want to varnish from letters, logos to photos. It creates an impression of depth and maximum contrast, deepening the colour of the printed area.